Upon completion of his undergraduate degree in Psychology in 1991, Murat started working in the advertising industry. He worked at Birleşik Reklamcılar and Y&R in İstanbul, as well as at Neil Faber Media in NYC until 1996, when he joined The Coca-Cola Company Turkey Region. In his last position at this company, he was in charge of the communications, media and event initiatives for all company brands. He started his own consultancy company, diye Danışmanlık, in 2001. The company was rebranded yurddas + partners in its 10th anniversary.

Murat grew up in Istanbul with the belief that working hard is not enough; he believes in ‘embracing hard work as if it is a religion’. He has a relentless drive to pursue his professional dreams. He disregards conventional thinking and likes to push the limits of the brands he serves.