Digital Process Review is intended to highlight the strengths as well as the development needs of the digital campaign management process for companies. We provide a starting point for an open and honest discussion between the brand owner and the digital media agency. Six areas that are of higher importance to the Digital Process (Briefing Process, Agency Planning Capability, Use of Proper Research and Tools, Monitoring and Reporting, Competitive Analysis and Chemistry between Advertiser and Digital Media Agency) are analyzed, following indepth interviews with key agency and brand team members and a review of the relevant digital planning documents.

DIDA (Digital Delivery Audit)

DIDA is a comprehensive digital campaign management evalaution tool. With DIDA, we cover three pillars (“Brand Policy”, “Systems Management Capability” and “Transparency”) of digital campaign management in detail for each brand campaign. Ending with clear “Learnings and Actions” recommendation for each of the digital platforms (display, video, mobile, search, RTB and Social Media), DIDA helps to identify and close various gaps in digital media management.